MEN IN RED

The Asian Age (Dec 2003)

By Skimmy Gupta

Actor Saif Ali Khan sporting a bright red tie to woo actress Preity Zinta on a date in hit movie ‘ Kal Ho Na Ho’ is hardly surprising. Red colour is rapidly swapping men’s life in all shapes and sizes in form of red shirts, red shoes, red cars, red briefcase, red jackets … Different men have varied connotation of red colour. City men love to be associated with red as they feel it evokes desire, passion and makes them feel sexy, hot and fiery. In abroad, the red colour is often related with sense of power; but red in Mumbai is more of a fashion statement. Previously related to a gaudy dressing sense by low-strata men; accessories of red colour are now prized possession of the rich and famous.

Fashion Designer Rocky S feels men have become fashion conscious trying new trends in colours. He says,” At recent Lakme’s fashion week, my entire collection in red and pink for men was sold out. The media and fashion all over world is also promoting red shades in a big way. And India is following the same. Now, red is the prime colour men sport on outings and parties or while going to discos. I myself have liking for red. I own deep red shoes, red wristbands and some red shirts.”

Actor Joy Sen Gupta has acted in theatre, art movies and teleserials like ‘Kuch Pal Saath Tumhara’ believes red is colour of earth, passion and energy.”Whenever I go shopping, red things attract me first. I like apples too. T-shirts, pullovers, shirts, paintings in this colour and shoes with red spot form my collection. I love watching Manchester United play football in their famous red shirts.” says Joy Sen Gupta.

Neimesh Sanghvi, 26, MD, ’Level 3’ – company offering event support services located at Juhu says, “Few years back, I started loving red colour. I possess red shirts and am soon buying a pair of red shoes. Being a contemporary kind of guy, I even coloured my hair red few months ago. My family is quite supportive of me to be associated with this colour. Red gives me immense confidence apart from making me feel romantic and goody”

Nitin Dhadda, a 25-year-old production incharge manager, K.G.K Enterprises-a jewellery-manufacturing firm at Opera House is proud of his red briefcase. He believes red forms an important part in all walks of life: from red sacred thread on wrists to red ‘kumkum’. He says, “ I have a red pen, red shirts and many things in red. I am completely fascinated by this colour.”

The craze of red amongst men is also engulfing departmental stores who are stocking accessories of this colour. Sanjeev B., Custom facilitator, Wills Lifestyle store at Khar says, “The colour of the season is red and pink. We have got huge collection for men in this colour range. There is a certain transition in men to think red and expect red on shopping. The clientele mainly includes young executives and youth.”

Studio M –Footwear store at Bandra regularly stocks red shoes for men in formals, sports shoes, sandals. W.Hussain, sales manager says, “Men seem to be bit bored with black and brown shoes. We had wide range of Liberty red shoes and the response has been good. Some customers come and specifically ask for red shoes.”

Anjali Chabbria, consulting psychiatrist feels, “ The whole generation of today is very much conscious of looking good and different. They are trying hard to get noticed. Wearing reds and pinks in men is not just a trend; but also a reason to express them in whatever they do or desire. These days there is no exclusive domain of men and women. Each one is doing what the other does. No doubt, it is a healthy trend. On the contrary, if a person only wants to get noticed wearing such colours only and exploring metro sexuality-it is dangerous for one’s personality.”

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STRESS TAKES A TOLL ON EXECUTIVES

The Asian Age (Jan 2004)

By Skimmy Gupta

The crowded streets of Mumbai city with blaring horns, frequent bottlenecks and fast paced life often evokes stress amongst Mumbaites.Executives of the city mainly blame the congested traffic to be one of the main factors leading to stress and often lead them into a state of depression. Other factors contributing to stress includes competition at work and striving to attain a high position at job in a short time. But all said and done, the real fact remains the lives of Mumbaites are experiencing various types of stress, depression, frustrations and different kinds of mental pressures in theri day to day life .

Skimmy Gupta spoke to Mumbaites of different fraternities and found that all are in the same boat of loads of stress. They are desperate and seeking measures to rejuvenate their lifestyle and lead a stress free quality life.

Dr. Vidyadhar Oke, President - Medical at Nicholas Piramal India Ltd - a pharmaceutical company at Parel feels the prevalent extended working hours at job are one of main factor of stress for executives. He says “At an average, a Mumbaite commutes 2-3 hours on a daily basis to and fro to job. Almost half the day, he is out of the house and is obviously completely stressed on reaching his home. Also the growing uncertainty of a job in highly competitive world adds to the stress.”

Payal Rohatgi, actress and Femina Miss India 2000 Finalist will be seen in ‘Tumse milkar’,’Rakt’ and other forthcoming Bollywood movies says “For me, competition in glamour industry is a stress factor as I do not hail from a filmy background. Everyday is a challenge for me, as I have to improve to excel in this field. And traffic jams add to the stress. And I try to beat it by chilling out with friends, meditation and trust in God.”


HOW TO BEAT STRESS
Good citizens must follow civic duties. A clean and lawful city induces less stress.
One must manage time in an effective and efficient way
Take some time for yourself in a day to chill out.
Adopt a disciplined eating and sleeping habits.
Cultivate a hobby like reading, listening to music, painting etc
Have a positive attitude.
Meditation and Yoga
Exercise for atleast 30 mts everyday.
Spend time with family and friends.

Arun Aggarwal, M.D, Packaging Remedies at Goregaon opines, “The basic stress affecting young Mumbaites is drinking alcohol and night life. Drinking is root cause of all problems like road rage, frustration, depression etc. In our fraternity, delayed payments in my business add to many problems and sometimes lead to stress. But I remain calm, quiet, listening to music and spending time with family. Reading is the best stress buster.”

Capt. Diwakar Trivedi, owner ,Get Fit –a gynasium at Andheri says, ”People come to gym with work pressures. Every individual have their own stress: study tensions for collegians and traveling/traffic jams for others. Overweight people have both physical and mental stress. The best way to relieve stress is to have a daily work out of 30-35 minutes.”

Model Actor Gautam Rode feels, “ Traveling long distances on Mumbai roads is a basic stress and it should be solved by concerned authorities immediately. For a single appointment sometimes an entire day is spent. A workout is the only stress buster for me. Otherwise trafiic is killing in Mumbai.”

Dr.Shreekanth Joshi, a psychiatrist practicing at Thane since 25 years feels that in a crowded city like Mumbai external factors like noise, pollution, and traffic, excess population adds to an individual’s stress levels. He says, “Stress levels occurs due to interaction between external events and one’s mind. One can reduce stress devoting personal time to oneself on a daily routine and cultivate a hobby like reading, listening to music etc.”

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THE RISE OF METROSEXUAL MAN

The Asian Age (Dec 2003)

By Skimmy Gupta

They wax, they moisturise, they fret over their cuticles and indulge in beauty treatments once reserved for women. Metro sexual man has arrived exhibiting a softer and feminine side of his nature. City males are fast adopting feminine things like spending hours in beauty parlours to wearing pink shirts to even shedding tears. The suppressed dormant feeling of visiting parlours to possess good looks is over. Domains of predominantly women; beauty saloons of Mumbai are often infested with men. The globalization and wide range of products have further attracted male customers who are on their way to experiment anything and everything be it orange peel facials, hair colours or an aromatic back massage and mud packs. Beauty parlours are making good money offering various beauty services for men. And many have transformed their parlours into unisex parlours.

Vicky Idnani, photographer feels enhanced looks are ‘Different stokes for different folks’. As he says “Many times I advise male models and celebrities to visit parlour for facials, waxing of chest, manicure and pedicure (if needed) to enhance their looks before photo-shoot. Previously women possessed a lot more vanity than men. But numerous brands flooding the market have attracted male models to experiment with their looks.” Vicky himself uses Nivea Moisturizer and Johnson’s oil to maintain his looks. To survive in glamour industry; actors need to follow health and beauty regime seriously.” adds Idnani

Anuj Saxena, Director –Elder Pharmaceuticals and TV Star playing ‘Abhay ’ in teleserial ‘Kusum’ goes for occasional massages and facials as per his make-up man’s instructions. Saxena says ”Men have become more fashion conscious to look great fit. It is something which comes naturally as it is all about looking after oneself. Face is greatest asset for a model or actor; so models do tend to keep it clear and clean. Nowadays; even a normal male wants to appear well groomed, so what’s the harm in it?”

Actor Arshad Warsi feels “At times, when my wife forces me for manicure and pedicure; I get it done. I think men are more aware of their sensibilities and vulnerabilities Men are more comfortable with their emotions, and are not shy showing their softer side. They remain groomed for appreciation and applause.”

Monisha Nagemwala heading RAIH - a hair salon by Birla Lifestyle at Nepean Sea Road says “With increasing options and so much available in men’s beauty products; more men are becoming aware of their looks, styling and dressing. But people should be educated to go for the right kind of treatment for eg.shampoo, conditioner, hair colour. The hair colour of season for men is chocolates, carmels, khakhis, rouge, saffron and chestnut. We are taking inspiration from hairstyles of 70s and 80s.”

Dos
Have a regular haircut
Occasional Pedicure and Manicure
Facials
Use aroma therapy foot scrub
Eat healthy diet and exercise to keep fit
Educate yourself about available beauty treatments

Dont’s
Do not use soap. Instead try face wash
Avoid cheap brand of shaving blades. Mac I blades are good
Avoid using unbranded beauty products
Do not ignore acne, hair loss and skin rashes

Anjali Fiesta, owner, Mane Event- a unisex parlour at Pali Hill, Bandra regularly grooms men says that there has been a drastic increase in number of males experimenting all types of grooming techniques.” Some male models spend Rs.1000-2000/- at a single visit. They usually go for bleacing, facials,waxing of legs and chest, threading …almost everything. Some male customers even use our beauty products mainly used by females.”

And most women are not complaining about the new changed man. "It enhances our relationship when we do things together. Who wouldn't want a well manicured-pedicured man who takes care of his looks?" says Neelu, college lecturer.

This trend of men indulging in beauty products has multiplied the profits for marketers of grooming products. They can now target men and hope to replicate their existing multi-billion dollar markets – once exclusively meant for women.

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MEN LOVE TO FLAUNT FASHION ACCESSORIES

The Asian Age (Dec 2003)

By Skimmy Gupta

Funky lockets, sporty wristbands, oxidized bracelets, diamond rings, trendy headgear can often be seen adoring city men. Gone are the days when men could only rest on jeans t-shirts and formal wears. Nowadays, men love to compliment their looks with accessories to create a trendy impression and get appreciation in social arena. City men feel wearing such accessories boost their confidence, attitude and masculinity, which will leave women folk bedazzled. Even Jewellery items in gold, diamonds, precious stones, white gold have found their place in man’s wardrobe. Fashion houses and departmental stores in the city are cashing on this trend offering innumerable range of latest fashion accessories. And Mumbai men will continue to surprise you with their latest collection of accessories.

Actor Raman Trikha who plays ‘Lucky Singh’ in popular teleserial ‘Jassi Jaisi Koi Nahin’ has a huge collection of accessories like ornaments, belts, sunglasses. He feels “There are very few things men can wear as compared to women. Other than trend setting and looking good, these accessories stand out in the crowd. These days you get unisex jewellery with innumerable options .I like wearing accessories of oxidized metal, silver, beads and ivory which compliment well with jeans and casual wear. It gives me a macho feeling and lot of confidence.”

Vivek Shetty, Director, Indus Communications -an Image Management Company says, “I feel that these accessories are an extension of ones own personality and individuality expressed through various forms. There are no fixed domains for men or women, as there are beauty pageants for men also. All barriers of traditional thinking have been broken. Earlier everything was Why? But today everything is Why Not? Even men think of doing things women do and vice versa. It’s a whole evolution of thought process of changing society. Personally, I like metals with luster glowing with a sparkle-a gemstone of other diamond. Wearing accessories creates a certain impression’s in eyes of other persons. Trends come and go, but the real trend is to do what you desire to do.”

Actor Zayed Khan often wears lockets and wristbands in his movies. As he says “I shop for lockets, watches and other accessories from all over the world. If one wears creative accessories gelling well with clothes; it enhances one’s personality. In real life too, I love wearing different lockets, bracelets, wristbands.”

Fashion designer Shabina Khan opines, “The trend of men accessories has always been existing. In our ancient period, men have always worn some sort of jewellery to create an impression of royalty and richness. And those accessories and ornaments had traditional and cultural feel. But now, it has become more of high fashion statement. As men really like to dress up differently these days to catch maximum attention. This trend will stay for a long time”

Pradip Hirani, owner, ‘Kimaya’ store at Santacruz houses creations of over 30 renowned designers of India opines that men have been confined to t-shirts and jeans for many years. “It’s a part of metro sexual image. They have become brand conscious and started sporting accessories. It gives them a completely different look. Few years down the line, the market for such accessories has huge potential” adds Hirani.

Puneet Trivedi, Sales executive - Diamond department, Popley and Sons, a jewellery store at Bandra “we have a entire range of men accessories in diamonds and gold like cufflink, tie pins, bracelets, rings, chains, watches, glares .Yes, without doubt; men are shopping for these items more than before. The sales for men accessories seem to be rising every year”

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BACHELORS DESIRE BRIDE WITH 'BEAUTY & BRAINS'

The Asian Age (Jan 2004)

By Skimmy Gupta

Working, beautiful, compatible, loving, caring, understanding, broadminded, intelligent, trustworthy…are not few but many of the qualities young executives expect from their partners. The list is endless. Looking for their female counterpart as a life partner, city bachelors prefer a professional or working woman. Some want a lethal combination of ‘Cleopatra’ Beauty with Brains. Is everything possible in one person? Probably, yes. Because city men are ready to compromise and adjust with varied lifestyle with partner of their own choice with preferred qualities. But they are very clear about what they want from their bride-to be in a clear and straight forward thought of mind. And there is no substitute for it. Some men can also wait for few more years before getting married to find their ‘purrfffect’ match.

Model Actor Inder Kochar who has acted in various TV commercials and music videos including Bappi Lahiri’s “Gori Hain Kalaiyan remix “ will be seen in lead role in Bollywood movie “Ek Sapno Ka Shahar”. Kochar feels “ Trust and level of compatibility will be most important things with the woman I intend to marry. What matters in woman is her intelligence and one who should know to handle her self when need arise. I should be able to hold an intelligent conversation with her over various issues. I have no inhibitions in letting my inner self getting exposed to them. I feel care and love is an interregnal part of any relationship and I have serious plan to pamper my would be wife with the same. I feel a home is made by efforts of two people and if we are able to strike the right balance between our careers and preferences over likes and dislikes ;one can certainly make a heaven out of a home.”

Dinesh.P.Gupta, Assistant Manager in an advertising firm says ‘I want a working yet sensible girl, who should have head on her shoulders .She should be presentable, loving and understanding. Beauty does not matter to me much but compatibility builds up trust, which can develop in a healthy relationship.”

Vikas Sharma, Fashion Photographer opines, “I definitely want a working girl because there is a overall development of person’s personality, individuality and mind in a professional. And their outlook towards every aspect of life is broad-minded and can easily adapt to their partner’s lifestyle. Yes, she should be very beautiful with brains. If there is respect between husband and wife, one can achieve anything in the world.”

Umaesh Pherwani, model actor who bagged Mr. Popular award at Grasim Mr India 2003 says, “ Marriage is the most important phase in a persons life. The basic qualities I look for in my partner are compatibility, respect for elders and a good sense of humor. In today’s fast paced time every relationship needs to be worked upon. I think mutual respect for each other’s profession is indispensable too. I also believe marriage or a relationship is like an empty box, you get what you put in it.”

EARN MONEY AND FLAUNT IT

The Asian Age (Jan 2004)

By Skimmy Gupta

Mobiles, cars, designer wear, duplex flats, branded watches/shoes, laptops, nightlife at pubs…the list is endless. Young executives of city desire latest models and versions of these materialistic things. In order to add comforts of life, these youngsters are busy adding more gadgets of show-off and flashing fore father’s hard earned wealth. The old age mantra was ‘Earn money, save it.’ But the modern age mantra of Mumbai seems to be ‘Make money and flaunt it.”

Skimmy Gupta speaks to young executives form different fraternities of Mumbai and finds out that this virus of possessing electronic gadgets has spread in lives of people in some way or the other. And a common Mumbaite seems to be running in this rat race irrespective of their liking, status or affordability.

Ajeenkya Patil, President and M.D,D. Y. Patil Group in the field of education since past two decades says “There is no doubt that people are being swayed by show off mentality. Most of them want to possess latest model cars, mobiles and designer wear. But still there is no satisfaction and happiness. Expectations have gone up and we are trapped in western approach of life. We are soon forgetting our own traditional values, ethics and pleasures of living simple and comfortable life. I believe in living life in comfortable manner by getting good things from modern life. I feel we cannot think only about ourselves when in a country like India there are many people without food and shelter.”

Karan, model actor who makes an appearance in forthcoming movie ‘Adharm’ opines “As an actor, it is essential for me to show off latest electronic things available in the market. Because Bollywood is a show business and it is essential to show high status in the industry. It is sad but true; we are not noticed if we remain as simpleton. Films and media to a large extent are enticing viewers by portraying the importance of materialistic things. Sometimes; people talent takes back seat due to such materialistic attitude.”

Sim Sim Salaria, CEO of Simm Samm-newly launched resto pub at Andheri feels “Its only in city of Mumbai where there is tremendous show off. And people just cant do without it. They have an ultra luxurious attitude towards living a life. For them, it’s a kind of power to reach their goals and to attain name, fame and everything in a very short time. Today, I feel nobody can do without possessing designer wear and dining in five star hotels. I believe in dressing casually and lead a good comfortable life”

Khalid Khan CEO, GECO Trading Corporation - which recently bagged regional trophy for highest exports under new product exporters category by Engineering Export Promotion Council, India says “The economic conditions of India is changing very fast and so is the lifestyle. I do display certain lifestyle and status when I attend business meets and high society gatherings. There is no doubt, people measure you and your status with the modern electronic gadgets be it cars, laptops, mobiles etc. These things do attract attention of people. But such things take negative shape; when people who cannot achieve it, mess their lives and turn into criminals. Especially youngsters should realize it takes lot of hard work to possess big money, as nothing comes easy in life.”

Salil Ankola, former Indian cricketer and actor has appeared in various music videos, teleserials and Bollywood movies like ‘Chura Liya hain Tumne “ .He says “It all depends on an individuals’ ability top potray their personality. Some people think that by flashing things they can get their way out. I am a very T-Shirt and jeans sort of a guy. Though I do not deny that I do have passion for cars, as I love driving. I personally feel that a person should potray themselves in as they are and not get carried away with societal set up of flaunting.

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ELECTRONIC GADGETS ARE A PART OF EXECUTIVE'S LIFESTYLE

The Asian Age (Feb 2004)

By Skimmy Gupta

Hitech cellphones, sleek laptops, digital dairies/planners, hand held computers,palmtops and other electronic gadgets have become an integral part of the lives of city executives. These devices serve as an important catalyst in boosting their career graph or hitting big business deals. When city traffic limiting office goers to spend lot of time in traveling, these equipments keep them connected to their office and clients. Infact, electronic gadgets are turning out to be man’s best friends.

City executives feel it is vital to be equipped with these electronic arms in today’s competitive world .As a timely loss of communication between two parties could often be a fruitful deal for other competititors. Gadgets have also helped corporate to expand their business sphere without spending much on office infrastructure and employees. And with reducing rates of cellphones; corporate chiefs stay connected to their hierarchy of staff through cell phone network. They also feel that these gadgets keep them on their toes, close to their clients/office staff and infuse a continuous work culture in them.

Romi Mehta, M.D, Rain or Shine (Awards and Promos) feels that gadgets are a lifeline in this modern era .She states “It reduces paper work and serves as a perfect time management tool. Even if you forget appointments in a hectic life, some gadgets help as friends sounding an alarm clock and as reminders to keep us alert on our toes. In any case of emergency/calamity; one can’t help much. But one can always send reminder calls or SMS through the cell phone. With cellphones becoming affordable; these phone sets given to your employees improves the overall performance of one’s business. Infact, life with gadgets becomes simplified, dignified and purpose oriented.”

Dinesh Thakkar, M.D, Angel Broking Ltd says, “Electronic gadgets are a well known form of communication systems with different shapes and sizes. I am a gadget freak and according to my utility I keep on adding them to my collection. The accessibility of these devices are mind blowing .As one can sit in an office or in a coffee shop; press some buttons, run the businesses and make good money. Previously, certain corporate decisions would be on hold due to absence of some executives. But nowadays anybody can be reached anywhere at anytime. It is divine. We are connected 24 hours in corporate world which is vital in today’s global era.”

Dr.Haresh M, cardiologist, P.G Hinduja Hospital, Mahim opines “Laptop is very important for me as I carry all my data, slides in it. Once, I was not well for a presentation ;I just transferred the data from my laptop into other slides. The entire presentation took place in a perfect manner at the venue. This is the magic of gadgets. Even minute details, photographs, data bank and relevant information of surgeries stored in laptop serves as an ideal back up. Nothing can escape human eye as hitech electronic gadgets capture them all. It is nothing less than a miracle and a life saver at times.”

V. Shettty, M.D, Indus Communications - Juhu says, “Electronic gadgets are a magic of man and machine. Nowadays, business growth depends on gadgets and not only on an individual. Every device has its own place and purpose as it imparts difference in our day-to-day activities. They provide immediate and preferable options/solutions at a given point of time. In last decade; Japan has grown largely due to their innovative gadgets. These devices have never ending functional values and form an inseparable part of our lives.”

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SALARY RAISE,FRINGE BENEFITS ..AND MUCH MORE!

The Asian Age (Feb 2004)

By Skimmy Gupta

Higher pay packs coupled with fringe benefits keeps executives glued to their jobs. The ample opportunities existing in Mumbai makes it vital for corporate to hire the best people to their company. The corporates just can’t afford to loose their good executives thus they continuously try to increase salaries and other remuneration in accordance with their financial limits.

Most city executives consider a good salary as a morale booster. With cost of living getting high every year, Executives do not even mind quitting jobs for a better salary A right mix of good salary and job satisfaction is an important criteria for executives to help them grow in their career and keep them focused on job.

Varad Pradhan works as an R & D officer at Duphar Interface-a pharmaceutical based company at Ghodbunder road, Thane since past two years. As he opines Salary of course be good enough for infusing the sense of decent earning .A lot of job offers float in the market. But a job change is out of question. A job with better salary could also turn out be a damp squib in terms of working condition, office infrastructure etc. Ofcourse,I will consider a job shift if the offered salary is huge from a well reputed company.

Kaushik Shah, an executive in LIC company recently quitted his earlier job in a premier software company says “I changed the job as I was being offered good salary. Also the company is providing other fringe benefits .All these factors will help me. Today, each penny added to one’s salary makes a difference. If the company does not realize the needs and desires of employee, then the employee is likely to be demotivated.It hampers career growth and also affects the organization. I feel I made a right decision to switch to this company.”

Abhir Joshi,a telecommunication engineer who joined DG2L - a Singapore based top box company at Andheri (east) few months ago feels that job satisfaction in a good company is his priority. As he says “A decent pay packet is also essential for motivation .Its my first job,with this good break at the start of my career; I just want to concentrate on my work and prove my credentials to my superiors. For me, job satisfaction is also important wherein my skills and talents are used for company’s improved performance .”

P.B Shirsathe, training and HRD consultant counsels and guides young students about their career path. Shirsathe has served as corporate training manager in HRD Department at Godrej and Boyce, Vikhroli for 25 years. He informs that though job opportunities are a plenty; the salaries offered in past few years have been static.” Basically, due to IT boom, people got excellent and ample job opportunities of their choice till 2000.But lately, the job scenario is bad. Most employees working have to accept the offered salary and jobs due to prevailing competitive world. They are seldom achieving job satisfaction. A good salary can make you rich on a temporary basis; but a good job at a good place is an excellent bet for you and your career growth.”

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INDO PAK CRICKET FEVER SWEEPS CORPORATE WORLD

The Asian Age (Mar 2004)

By Skimmy Gupta

Last weekend, when Men in Blue played their heart out against Men in Green the hearts of those watching back home skipped more than a beat. It is not everyday that history chooses cricket field as its take off point and leaves millions charged up. Deserted roads, empty trains and vacant offices in Mumbai marked the start of historic Indo-Pak series. Executives, managers, bankers, corporate heads of Mumbai supported the men in blue, while taking out time from their busiest of schedules. City executives also postponed their appointments just to watch every bit of this nail-bitting match. Most corporate feel cricket would be talked, debated and discussed in their offices. No wonder this match has marked a special place in the minds of cricket enthusiasts.

Rajesh Shah, general and LIC agent at Fort feels that the peace initiative started by both countries in the form of this cricket series must continue in future. He says, “The Indian cricket team’s win during the first match has been fairly impressive .In this game anybody can win. After watching the match for a while, when I left for office it was not surprising to witness a curfew like situation on Mumbai streets. And I reached office in quick time. I feel the series is becoming extremely exciting and will keep cricket fans and even executives glued to TV screens.”

Sabu K. garment exporter at Mulund took a day off to watch Saturday’s cricket match. He says,” After a week full of appointments and business activities, viewing an Indo-Pak match was an unforgettable experience. Indo-Pak matches have always aroused extreme passions on both sides, in players as well as spectators, but this time there is a possibility that sportsman spirit will prevail. “

Sahil Kapoor, a adverstising executive says “Politicians should spare the cricket ties between the two countries. We have a strong team who play well and also understand the sentiments of Indian fans. The 5 run victory by India in the first match was not easy as Indians were playing on Pakistani soil amidst heavy security after a long span. The Indian players displayed a great will power to win as Indo Pak relations have been on a sour note since many years. Indeed the intentions appear to be positive and both are looking forward to have an interesting series of matches.”

Maitreyi Sharma, a call centre executive at Bandra says, “Indo Pak matches are most thrilling experience for Mumbaities because everyone is engrossed in watching matches, that no one cares about anything else. Even city pubs and restaurants cash on the hype and offer fabulous discounts for viewers. Some are even telecasting matches on large screens, which gives the viewer a stadium like atmosphere. I feel Mumbai will be engulfed in cricket mania in next few months. I will surely not miss any match even if I have to take a leave.”

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BRANDED PRODUCTS ENHANCE EXECUTIVES' IMAGE

The Asian Age(Mar 2004)

By Skimmy Gupta

The most visible groups flashing brands in their clothline and accessories are the youth groups be it college students or young executives. Their fast-paced styles are assimilated rapidly that there is no longer any time lag between their appearance on the street and the production of their upmarket version. The reverse is also often true. The market is, thus, killing any instinct to be 'unique' or 'different' into a 'branding' process. Hence, any trend in the appearance or behaviour of any group invariably finds its way into the market in the guise of some brand product or other.

Brand consciousness is definitely has gripped masses in metropolis city of Mumbai. Even politicians are adorning designer brands. Popular brands of world-class garment labels to sunglasses to electronic gadgets are a part of most city executives. Brands like Versace, Armani,Rayban were a domain of only rich and famous few years back, but not anymore. The rapid globalization has witnessed major world brands making an inroad to city’s showrooms, and the competitive business environment has further made these brands affordable to most societal brackets.

Samaarrpit, Proprietor- Siddhesh Productions feels ” Yes it is important to have branded stuff in ones wardrobe as it speaks about the persons taste. It also gives an insight to the person’s personality and his confidence level. A brand symbolizes quality and quality shines on a face value. Today’s market is a presentation-oriented field and a brand allows an individual the required essence to right presentation. Depending on one’s stature it is either affordable or just desired. I would surely say that brands are expensive and one has to be in an elite bracket. As an individual I am a brand freak and have brands in all my clothline to accessories from Armani to Versace to DKNY to Monc Blanc pens to Compaq laptops to Vancouver glasses. My quality mark has always been first class.”

Maanish Singhania, writer and television director says,” Brands are good to feel and keep pace with time. But it should not rule one’s mind and psychology because it should not become the most vital thing in person’s life. Brand just depicts a defined physical approach .I do not think brands can influence anyone’s attitude, temperament or own personal nature. No doubt it does attracts some people in your peer group but ultimately one makes a mark by what he is and not by what he wears ”.

Ankit Aggarwal, college student and a brand freak states “I always have branded things in my wardrobe. Brands gives you the experience of enjoying quality life .Its an unsaid fact, but true that it is an invisible prize that pays to be accessible to different societies. There are people from certain sections who appreciate only brands and brand consciousness, and its a need of an hour no doubt in todays world. But on the contrary, there are people who feel suffocated marginally due to their unaffordability.

Swati Shah an executive at Image Management Company says, ”It’s a true fact even if one accepts or not that brands do magnify one’s personality. One is respected and admired a lot in Mumbai’s social circle if a person is studded with brands. I love brands and just cant do without them. Nowadays brands are not only for niche class and have become quite affordable. Today everybody has a thing or two branded items in their wardrobe.”

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WOMEN GENDER INCREASING IN CORPORATE WORLD

The Asian Age (APR 2004)

By Skimmy Gupta

Multinationals, corporate houses, big businesses, small businesses, government offices, designers, and entrepreneurs practically no one can do without women executives. The Corporate sector in Mumbai shows a steady increase of women executives striving to pursue their careers. The ratio of women employees to men in various corporate organizations are steadily increasing in banking, finance,IT and other sectors. The figure varies from corporate to corporate but women employees are certainly increasing in most top multinational companies and corporate sector.

The key areas where women are employed include almost all corporate areas including Training, Quality, HR and Operations, Business Development, Customer Services, Accounts, Logistics, Procurement. Many corporate also provide their women employees with safe/guarded premises, vehicles for pick up and drop, Maternity leave as per law, stringent harassment policy and other special facilities.

An official at Corporate Communication department –ICICI Bank Ltd says “The policy of ICICI is to recruit the best people whether men or women. But it has been a benchmark that there are more women than men in our organization. According to annual report, working directors consist of three women and two men. Even the retail banking and treasury department are headed by women only. ICICI is an example for many surveys in from of diversity and ratio of men to women. There is lot of flexibility in the organization as women executives are granted study/maternity leave. We retain the best of employees and at the end of the day their performance and delivery of results is most important.”

Most PR companies comprise of primarily women executives. The PR managers feel that women excel in ability to communicate effectively with clients. Tanya Kapadia, PR executive states “ Women are instinctively homemakers with gift of persuasion which are integral to human interaction. A typical feminine sensitivity encourages confidence sharing needed to develop trust between the client and PR executive Tact, diplomacy and patience are hallmarks of an effective PR executive, which are more apparent in a woman rather than a man.”

P.Shirsathe, HRD and training consultant who worked as corporate training manager in HRD Department at Godrej and Boyce, Vikhroli from 1976 – 2001 feels that there is a definite changing trend women executives increasing compared to men in most corporate. He says, “ Most professionally successful women come from middle class/ upper middle class backgrounds where their income helps in supporting the household and helps maintain/ sustain a lifestyle. Lately most city women desire to work and have an independent standing.”

Achyut Godbole, executive director, Disha Technologies says, ”It is a good sign as more women are adopting work culture. There are lot of opportunities due to globalization and also corporate have realized the talent and potential of working women. Our policies and operational needs ensure that we maintain a mix in the gender ratio in all departments keeping in mind the operational needs.”

GENDER TRENDS

- Women prefer being in regular/consistent day shifts
- They prefer working in functions and departments which are high on people’s touch (HR/ Communication/ PR/ Training/ Customer service)
- Women with higher levels of education/qualifications are more focused towards pursuing a career
-Women with a highly supportive family tend to be highly productive and professional
-Loyalty factor is stronger in women.

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EXECUTIVES EMBRACE SPIRITUALISM FOR PEACE OF MIND

The Asian Age (APR 2004)

By Skimmy Gupta

The young generation is onto a new mantra: placing mind over matter. Whether it is attending an Art of Living course or going for meditation, they want to be in the driver's seat. Young people including executives, students, professionals, models, bankers are turning to spirituality and this new breed of people seeks peace sitting in meditation for long hours. They chant karma, yoga, enlightenment, dhyana, introspection.

Mumbai full of materialistic pleasures of pubs, fast cars, parties; discos easily lure youngsters. But lately many teenagers are following a path of spirituality to ease city’s fast paced life and ever changing lifestyle. Many youngsters enjoy spending their maximum time in decorating the lord rather than going for shoppings, parties or long drives. The hectic lifestyle along with temporary materialistic pleasures have compelled many youngsters to rediscover themselves through spirituality.

Neeraj Panjwani, an MBA from US residing at Khar is a member of Iskcon says, ”I read Bhagvad Gita and chant the mahamantra. We are living in a world full of materialism and people often sacrifice their ethics, values and principles to attain these pleasures of life. I realized that I was running after self-gratification and happiness .By practicing spiritualism and leading a simple life I experienced the real meaning of life and happiness. Due to hectic lifestyle of Mumbai one has to resort to these methods of attaining inner peace to boost one’s energy levels.”

Dipika, fashion designer feels ”One cannot escape from negative energies like stress, competition at work and other factors like excessive traveling, changing weather conditions. I normally do meditation to stabilize my mind and yoga to keep my body fit. It is extremely important in today’s world to be connected to some form of spirituality. We are lucky that there are so many holistic methods available today across the city. Such centres help relieve our day to day tensions and keep us focused on our goals to achieve success “

Romi M., enterpreneur residing at Shivaji Park and a member of Sokagakkai, Bandra –Mahim Centre feels “I follow Buddhism where they teach peace through spirituality. One must practice spiritualism rather than religion. Religion has a long list of dos and don’ts whereas spiritualism is born from heartset and not mindset. God is in our own 5 feet body and he wants us do ordinary things extra ordinary well. Youngsters of today do not want to be bound to be dos and don’ts of religion, so they follow path of spiritualism, which is wide and open.”

Rishab Arora, commerce student says, “Education system has become a mockery with frequent paper leaks .Our parents spend so much money on our studies yet there is a question mark on our developing careers. The traditional social structures are also collapsing and there is a need for something to believe in oneself. It is frustrating and it leads to anger. In such situations attending a meditation camp is blissful. At present I am trying to learn the techniques of meditation. “

EXECUTIVES INDULGE IN LEISURE ACTIVITIES

The Asian Age (May 2004)

By Skimmy Gupta

Generations graduate from gum-chewing collegians into professionals entering the workforce, one feature remains unchanged – the need for leisure activities. Young executives spend their leisure time which includes the gamut of watching movies, burning up discotheque floors, working out at Gym, relaxing with a book, frequenting fast-food restaurants, chilling out at bowling alleys and more.

The hectic work schedule in past-faced Mumbai life does not deter executives to find time for leisure activities. Yoga and reading leads the top of leisure activities for most city executives.

Krishna Mehta - Design Director, Zeba likes to spend a blissful Sunday at the Breach Candy Club swimming, lounging and sipping on chilled beer by the poolside. Krishna says, “I watch movies on DVD at home to unwind and Courtroom dramas and murder mysteries are my favourites. Sometimes I enjoy cooking for friends. I simply hang around my terrace at home or read art awareness magazines during my spare time. I love traveling and always look out for exotic fabrics and designs that could be modified and counterpoised to create new and stunning works of art at Zeba. I enjoy playing around with fabrics, mixing and matching and experimenting with designs.”

Sujatha Keshavan Guha -Managing Director & Head of Design, Ray + Keshavan Design is the first Indian woman to get a postgraduate degree in graphic design, which she acquired at Yale University School of Art. The company has executed design for brands like Kotak Mahindra Bank; Himalaya Drug Company; Airtel; Wipro; Infosys; TVS; MTR; Mother Dairy; and Titan amongst several others. Sujatha breathes, eats and lives Graphic Design.” Always on the move, I like reading in leisure time. I am interested in restoration of old buildings .I am also fond of art and cars.”

Karima Sagrani, General Manager/ Director Ermenegildo Zegna says “ I choose to exercise my time is integral living and functioning trying to balance time between my mind, my spirit, my body and my inner child. I do yoga or pilates on a regular basis, which helps me to relax, feel mobile and alive. I am studying Italian and Thai languages. As a creative outlet, I dabble with black and white photography .I spend time with my family, my parents, giving me advice and support wherever they can. I try to cook often - it is one of the few things in life that give you instant gratification.”

Chetan Gokal , Country Head -Patchi Chocolates loves to travel and collect souvenirs from every country. “A perfect way to unwind after a long day at work is to watch an action thriller movie or a game of cricket. I also enjoy trying different cuisine and frequent all new restaurants in town. A game of tennis and reading business books relax me.” adds Chetan

Rishi Dhaddha, Branch Manger -Manager , Kotak Mahindra Bank Ltd. loves watching movies. He says, “Long drives is my favorite pastime. After my first baby life has become very disciplined and exciting. I look forward to come home early and spend time with my two-year-old kid. I make it a point to meet one friend or relative every Sunday.”

EXECUTIVES RETURN BACK TO HOMELAND

THE ASIAN AGE (May 2004)

By Skimmy Gupta

The boom time for Indian professionals and techies in Silicon Valley and foreign countries seem to be fading a bit. The craze for working abroad to earn in dollars is soon decreasing amongst young city executives. Most of them do not mind settling back in India,Emotional ties are one of the strongest reasons for executives to come back and settle in their homeland. Married couples settled abroad also find it difficult to rear their children amidst fast paced life of the west. They also feel that lack of ethic values, rich India culture and traditions in foreign society often forces them to return to India. Although they miss the fancied salary packet and clean environment common in abroad and find it trifle tough to settle back in the city.

The executives who have decided to settle back in India feel that the family support system in form of relatives and friends in the city helps them overcome adjusting to the desi environment. They strongly believe that Home, they say is where the heart is, simply follow your heart.

Virender Virdi returned to Mumbai with his wife and eight year old kid after staying for 5 years in the Middle East. Virdi working as a senior engineer in a suburban five star hotel states “There is a lack of professionalism to start own business or work for a company in India .The desi work culture is too different for me from the work culture abroad. Also there is so much of office politics, back biting and cribbing .We had minimal social life abroad and used to get demotivated in life on many occasions. I am having a tough time settling back in Mumbai again. But my social circle of relatives and friends gives me motivation to keep going. I think I might never go to abroad.”

Rajitha B. made the tough decision of returning from Canada to her matrimonial home in Mumbai with her husband and two grown up sons. Vaishali, working in a multinational bank says “We had to make an important decision to return to India after staying for seven years in US. My kids born in America just did not feel at home with the Indian system of education out there. Also they could not adjust to the fast life and pop culture. Things have changed now and there are plenty of International schools in Mumbai having the same infrastructure and teaching methods as in the US. The longer your children are in a foreign country, the more difficult it is for them to adjust to Indian customs back home”.

Chandana Kapoor fashion designer repents coming back and settling in Mumbai. Kapoor in her emotional love for family members and relatives in Mumbai quit her job in Dubai boutique. She feels “The lack of basic facilities like electricity, water, decent roads, fresh air and pollution were major deterrents preventing me to return home to India. I always was questioning myself ‘What’s the point, if you can't breathe fresh air, don't have clean water to drink, why should I return to India’?’. Anyway there are lot of job opportunities in the city and I am learning to cope up with Mumbai life.”

Suhail Singh pursing his career in law in London was stunned by prevailing political instability on his recent vacation trip to Mumbai.He says, “There is so much political uncertainty and increasing violence in the country putting a big question mark on the safety and future of an Indian citizen. I think I made the right choice few years ago to study my postgraduate course in London. Things are much better there than prevailing infrastructure in India.”

EXECUTIVES PRIORITISE CAREER OVER MARRIAGE

THE ASIAN AGE (DEC 2004)

By Skimmy Gupta

Marriages are made in heaven. But city men are taking their sweet time to enter the institution of marriage. Most professionals and executives are now preferring to marry in their mid thirties rather than mid-twenty age group prevalent in earlier days. City men enjoying more years of bachelorhood are keener on grabbing higher and good positions in their career rather than a good wife. They prioritize multiplying their bank balance for a secure future. A sea change in the thought process of these young executives does not bother them at all. And they are happy enjoying the bachelorhood and earning money. It’s rightly said ‘A bachelor never gets out of an idea that he’s a beauty and a boy forever’. Settling down in life and then getting married is the new mantra for young executives.

Keyour S., a 32-year-old former senior manager in an advertising firm feels times have changed drastically and marriage is no longer a priority .He says, “Settling down in life professionally is of more concern than everything else. Also modern society norms have altered, as there is no fixed age for marriages. The institution of marriage is a personal decision. I feel one must be independent professionally to consider marriage. Previously, people had little to do due to lesser opportunities and less competition at work. So they used to marry at a fixed age by societal set up. But not anymore. I am looking for a job change, so marriage is not on the cards for few more years.”

Sadanand Shetty, partner,’Shiv Sagar ‘ chain of restaurants across Mumbai city is approaching his thirties and is happy enjoying his bachelor life. As he opines ”Money, Status and luxurious lifestyle are vital things in marriage in these times. I think anyone lacking these things should think hundred times before getting married. A person who is not able to afford decent lifestyle can face failure in marriage. I still want to go abroad, explore business opportunities and expand my business. As of now, I do not wan to think about marriage.”

Murli Sharma, actor residing of Navi Mumbai will be seen in forthcoming films ‘Maqbool,’Main hoon Na’ feels “Everyone have their priority on personal and professional front. Personally, I want to get married and even there is pressure from my family. But I will not because after lot of hard work, I am being offered good roles in prestigious movies.” The 32-year-old actor is still to find his life partner as he says, “ Today, many marriages do not even last for a week. That scares me. Thus I want to spend my life with right person, which I have not found yet. For marriages to survive, one needs to have a secured job and decent bank balance.”

Marvin Fernandes, founder of CB Media Ventures (India) Private Ltd (CBM) –Mumbai is a Senior Scholar (Globalization & Leadership) from the London School of Economics states “I don’t think thirties is too late an age for marriage, infact it’s still early. These days; businesses involve a lot of commitment and responsibility. Thus at times it gets difficult for a person to strike a balance between the two. No doubt personal relationships should be a priority but they do take a backseat temporarily due to businesses. Lastly it depends on the choices one makes in life.”

Rukshana Eisa, an expert in social etiquette and grooming conducts corporate workshops for young executives at Image Inc founded by Birla Lifestyle feels “People these days are concentrating less on relationships. They value their freedom more and are quite happy being single. In case of support systems, they are self –sufficient and don’t think spouse is the only support. They can depend on friends, collegues and other people. Careers have taken top priority over relationships and by the time they are 32 or above they are already settle in their careers and dont want to compromise”

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EXECUTIVES DESIRE SMALL FAMILY

"We love them,hate them but we surely cannot ignore them"

THE ASIAN AGE (MAY 2004)

By Skimmy Gupta

Married executives no longer desire the age-old popular slogan ‘Hum Do, Hamare do’ for a complete happy family. Nowadays city executives wish to have no kids or at the most one kid out of their marriage. The prevalent environment of nuclear family and working women in city homes deters them to avoid bearing the added responsibility of kids. Other factors influencing their decision include high cost living and busy life in Mumbai.Many professionals have a notion towards adoption and think that that its a social responsibility to adopt a child rather than having their own.

Careers are top on their priority list rather than bonding early into parenthood. Even women enter their early thirties to reach the top ladder in their professional life and the decision of having children then becomes tough. Most executives skip the idea of becoming parents and rather enjoy their professional lives.

Prashant Jain, marketing executive in a suburban hotel and a father of four-month-old son has decided not to go for another kid. He says, “My wife and I stay in a nuclear family and have to manage everything on our own. Because of the child she has put her career on hold. Once the child grows up my wife also wants to get back to work. Life in Mumbai is very hectic in every sense of the word. I am an ambitious individual obsessed with my career and more than the amenities a child requires time. I don't get enough time for my kid at home. Even we couple hardly get time for each other. I want to give the best upbringing to the child, as there is rush for everything from school admission to career options in Mumbai.Children surely bring happiness in a family but too many children bring added responsiblities and emotional baggage also.”

Actor Joy Sen Gupta feels that there are millions of homeless and destitute children in India who need to be addressed by people .Joy, a bachelor believes “I see no logic in having my own kids when there are so many kids around me who need parental love and family support. If I want to have kids I would rather adopt a kid. City people should have a mindset to go for adoption than have a biological kid.”

Somesh Mehra (name changed), a banker with a top bank married for past seven years does not want to have children. She says, “I am very happy with her husband. Moreover, these days we do not rear our children, we finance them .Why would we bring another life in this world to suffer? We are only giving the kids a future full of pollution, corruption, dishonesty and violence prevalent in the city. There is no USP of having a kid. We should try and encourage adoption as social responsibility.”

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