MEN IN RED
The Asian Age (Dec 2003)
By Skimmy Gupta
Actor Saif Ali Khan sporting a bright red tie to woo actress Preity Zinta on a date in hit movie ‘ Kal Ho Na Ho’ is hardly surprising. Red colour is rapidly swapping men’s life in all shapes and sizes in form of red shirts, red shoes, red cars, red briefcase, red jackets … Different men have varied connotation of red colour. City men love to be associated with red as they feel it evokes desire, passion and makes them feel sexy, hot and fiery. In abroad, the red colour is often related with sense of power; but red in Mumbai is more of a fashion statement. Previously related to a gaudy dressing sense by low-strata men; accessories of red colour are now prized possession of the rich and famous.
Fashion Designer Rocky S feels men have become fashion conscious trying new trends in colours. He says,” At recent Lakme’s fashion week, my entire collection in red and pink for men was sold out. The media and fashion all over world is also promoting red shades in a big way. And India is following the same. Now, red is the prime colour men sport on outings and parties or while going to discos. I myself have liking for red. I own deep red shoes, red wristbands and some red shirts.”
Actor Joy Sen Gupta has acted in theatre, art movies and teleserials like ‘Kuch Pal Saath Tumhara’ believes red is colour of earth, passion and energy.”Whenever I go shopping, red things attract me first. I like apples too. T-shirts, pullovers, shirts, paintings in this colour and shoes with red spot form my collection. I love watching Manchester United play football in their famous red shirts.” says Joy Sen Gupta.
Neimesh Sanghvi, 26, MD, ’Level 3’ – company offering event support services located at Juhu says, “Few years back, I started loving red colour. I possess red shirts and am soon buying a pair of red shoes. Being a contemporary kind of guy, I even coloured my hair red few months ago. My family is quite supportive of me to be associated with this colour. Red gives me immense confidence apart from making me feel romantic and goody”
Nitin Dhadda, a 25-year-old production incharge manager, K.G.K Enterprises-a jewellery-manufacturing firm at Opera House is proud of his red briefcase. He believes red forms an important part in all walks of life: from red sacred thread on wrists to red ‘kumkum’. He says, “ I have a red pen, red shirts and many things in red. I am completely fascinated by this colour.”
The craze of red amongst men is also engulfing departmental stores who are stocking accessories of this colour. Sanjeev B., Custom facilitator, Wills Lifestyle store at Khar says, “The colour of the season is red and pink. We have got huge collection for men in this colour range. There is a certain transition in men to think red and expect red on shopping. The clientele mainly includes young executives and youth.”
Studio M –Footwear store at Bandra regularly stocks red shoes for men in formals, sports shoes, sandals. W.Hussain, sales manager says, “Men seem to be bit bored with black and brown shoes. We had wide range of Liberty red shoes and the response has been good. Some customers come and specifically ask for red shoes.”
Anjali Chabbria, consulting psychiatrist feels, “ The whole generation of today is very much conscious of looking good and different. They are trying hard to get noticed. Wearing reds and pinks in men is not just a trend; but also a reason to express them in whatever they do or desire. These days there is no exclusive domain of men and women. Each one is doing what the other does. No doubt, it is a healthy trend. On the contrary, if a person only wants to get noticed wearing such colours only and exploring metro sexuality-it is dangerous for one’s personality.”
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By Skimmy Gupta
Actor Saif Ali Khan sporting a bright red tie to woo actress Preity Zinta on a date in hit movie ‘ Kal Ho Na Ho’ is hardly surprising. Red colour is rapidly swapping men’s life in all shapes and sizes in form of red shirts, red shoes, red cars, red briefcase, red jackets … Different men have varied connotation of red colour. City men love to be associated with red as they feel it evokes desire, passion and makes them feel sexy, hot and fiery. In abroad, the red colour is often related with sense of power; but red in Mumbai is more of a fashion statement. Previously related to a gaudy dressing sense by low-strata men; accessories of red colour are now prized possession of the rich and famous.
Fashion Designer Rocky S feels men have become fashion conscious trying new trends in colours. He says,” At recent Lakme’s fashion week, my entire collection in red and pink for men was sold out. The media and fashion all over world is also promoting red shades in a big way. And India is following the same. Now, red is the prime colour men sport on outings and parties or while going to discos. I myself have liking for red. I own deep red shoes, red wristbands and some red shirts.”
Actor Joy Sen Gupta has acted in theatre, art movies and teleserials like ‘Kuch Pal Saath Tumhara’ believes red is colour of earth, passion and energy.”Whenever I go shopping, red things attract me first. I like apples too. T-shirts, pullovers, shirts, paintings in this colour and shoes with red spot form my collection. I love watching Manchester United play football in their famous red shirts.” says Joy Sen Gupta.
Neimesh Sanghvi, 26, MD, ’Level 3’ – company offering event support services located at Juhu says, “Few years back, I started loving red colour. I possess red shirts and am soon buying a pair of red shoes. Being a contemporary kind of guy, I even coloured my hair red few months ago. My family is quite supportive of me to be associated with this colour. Red gives me immense confidence apart from making me feel romantic and goody”
Nitin Dhadda, a 25-year-old production incharge manager, K.G.K Enterprises-a jewellery-manufacturing firm at Opera House is proud of his red briefcase. He believes red forms an important part in all walks of life: from red sacred thread on wrists to red ‘kumkum’. He says, “ I have a red pen, red shirts and many things in red. I am completely fascinated by this colour.”
The craze of red amongst men is also engulfing departmental stores who are stocking accessories of this colour. Sanjeev B., Custom facilitator, Wills Lifestyle store at Khar says, “The colour of the season is red and pink. We have got huge collection for men in this colour range. There is a certain transition in men to think red and expect red on shopping. The clientele mainly includes young executives and youth.”
Studio M –Footwear store at Bandra regularly stocks red shoes for men in formals, sports shoes, sandals. W.Hussain, sales manager says, “Men seem to be bit bored with black and brown shoes. We had wide range of Liberty red shoes and the response has been good. Some customers come and specifically ask for red shoes.”
Anjali Chabbria, consulting psychiatrist feels, “ The whole generation of today is very much conscious of looking good and different. They are trying hard to get noticed. Wearing reds and pinks in men is not just a trend; but also a reason to express them in whatever they do or desire. These days there is no exclusive domain of men and women. Each one is doing what the other does. No doubt, it is a healthy trend. On the contrary, if a person only wants to get noticed wearing such colours only and exploring metro sexuality-it is dangerous for one’s personality.”
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Labels: Men's Club
posted by Skimmy @ June 20, 2008
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