WOMEN GENDER INCREASING IN CORPORATE WORLD
The Asian Age (APR 2004)
By Skimmy Gupta
Multinationals, corporate houses, big businesses, small businesses, government offices, designers, and entrepreneurs practically no one can do without women executives. The Corporate sector in Mumbai shows a steady increase of women executives striving to pursue their careers. The ratio of women employees to men in various corporate organizations are steadily increasing in banking, finance,IT and other sectors. The figure varies from corporate to corporate but women employees are certainly increasing in most top multinational companies and corporate sector.
The key areas where women are employed include almost all corporate areas including Training, Quality, HR and Operations, Business Development, Customer Services, Accounts, Logistics, Procurement. Many corporate also provide their women employees with safe/guarded premises, vehicles for pick up and drop, Maternity leave as per law, stringent harassment policy and other special facilities.
An official at Corporate Communication department –ICICI Bank Ltd says “The policy of ICICI is to recruit the best people whether men or women. But it has been a benchmark that there are more women than men in our organization. According to annual report, working directors consist of three women and two men. Even the retail banking and treasury department are headed by women only. ICICI is an example for many surveys in from of diversity and ratio of men to women. There is lot of flexibility in the organization as women executives are granted study/maternity leave. We retain the best of employees and at the end of the day their performance and delivery of results is most important.”
Most PR companies comprise of primarily women executives. The PR managers feel that women excel in ability to communicate effectively with clients. Tanya Kapadia, PR executive states “ Women are instinctively homemakers with gift of persuasion which are integral to human interaction. A typical feminine sensitivity encourages confidence sharing needed to develop trust between the client and PR executive Tact, diplomacy and patience are hallmarks of an effective PR executive, which are more apparent in a woman rather than a man.”
P.Shirsathe, HRD and training consultant who worked as corporate training manager in HRD Department at Godrej and Boyce, Vikhroli from 1976 – 2001 feels that there is a definite changing trend women executives increasing compared to men in most corporate. He says, “ Most professionally successful women come from middle class/ upper middle class backgrounds where their income helps in supporting the household and helps maintain/ sustain a lifestyle. Lately most city women desire to work and have an independent standing.”
Achyut Godbole, executive director, Disha Technologies says, ”It is a good sign as more women are adopting work culture. There are lot of opportunities due to globalization and also corporate have realized the talent and potential of working women. Our policies and operational needs ensure that we maintain a mix in the gender ratio in all departments keeping in mind the operational needs.”
GENDER TRENDS
- Women prefer being in regular/consistent day shifts
- They prefer working in functions and departments which are high on people’s touch (HR/ Communication/ PR/ Training/ Customer service)
- Women with higher levels of education/qualifications are more focused towards pursuing a career
-Women with a highly supportive family tend to be highly productive and professional
-Loyalty factor is stronger in women.
=====================================
By Skimmy Gupta
Multinationals, corporate houses, big businesses, small businesses, government offices, designers, and entrepreneurs practically no one can do without women executives. The Corporate sector in Mumbai shows a steady increase of women executives striving to pursue their careers. The ratio of women employees to men in various corporate organizations are steadily increasing in banking, finance,IT and other sectors. The figure varies from corporate to corporate but women employees are certainly increasing in most top multinational companies and corporate sector.
The key areas where women are employed include almost all corporate areas including Training, Quality, HR and Operations, Business Development, Customer Services, Accounts, Logistics, Procurement. Many corporate also provide their women employees with safe/guarded premises, vehicles for pick up and drop, Maternity leave as per law, stringent harassment policy and other special facilities.
An official at Corporate Communication department –ICICI Bank Ltd says “The policy of ICICI is to recruit the best people whether men or women. But it has been a benchmark that there are more women than men in our organization. According to annual report, working directors consist of three women and two men. Even the retail banking and treasury department are headed by women only. ICICI is an example for many surveys in from of diversity and ratio of men to women. There is lot of flexibility in the organization as women executives are granted study/maternity leave. We retain the best of employees and at the end of the day their performance and delivery of results is most important.”
Most PR companies comprise of primarily women executives. The PR managers feel that women excel in ability to communicate effectively with clients. Tanya Kapadia, PR executive states “ Women are instinctively homemakers with gift of persuasion which are integral to human interaction. A typical feminine sensitivity encourages confidence sharing needed to develop trust between the client and PR executive Tact, diplomacy and patience are hallmarks of an effective PR executive, which are more apparent in a woman rather than a man.”
P.Shirsathe, HRD and training consultant who worked as corporate training manager in HRD Department at Godrej and Boyce, Vikhroli from 1976 – 2001 feels that there is a definite changing trend women executives increasing compared to men in most corporate. He says, “ Most professionally successful women come from middle class/ upper middle class backgrounds where their income helps in supporting the household and helps maintain/ sustain a lifestyle. Lately most city women desire to work and have an independent standing.”
Achyut Godbole, executive director, Disha Technologies says, ”It is a good sign as more women are adopting work culture. There are lot of opportunities due to globalization and also corporate have realized the talent and potential of working women. Our policies and operational needs ensure that we maintain a mix in the gender ratio in all departments keeping in mind the operational needs.”
GENDER TRENDS
- Women prefer being in regular/consistent day shifts
- They prefer working in functions and departments which are high on people’s touch (HR/ Communication/ PR/ Training/ Customer service)
- Women with higher levels of education/qualifications are more focused towards pursuing a career
-Women with a highly supportive family tend to be highly productive and professional
-Loyalty factor is stronger in women.
=====================================
Labels: Men's Club
posted by Skimmy @ June 07, 2008
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