Desire by the dozen : Sanjeev Kapoor
THE ASIAN AGE (JAN 2004)
By Skimmy Gupta
It has always been Master Chef Sanjeev Kapoor’s dream to make Indian food the most popular food worldwide. And going by the attention he is drawing, his dream may be fulfilled sooner than he expects. Sanjeev launched Khana Khazana, a cookery show for Zee TV in 1993 that made him a household name. The ongoing show is one of most successful cookery show from India with an estimated viewer ship of over 100 million people in about 60 countries. Khana Khazana is fast marching past its 500th episode - a record-breaking feat in the Indian Culinary Visual Media. Recently he was instrumental in getting Indian Airlines the Mercury Silver Award at IFCA, Frankfurt for the food festival he designed for them.
Sanjeev Kapoor's story is a true recipe for success. His quest for culinary greatness in 1984 after completing a three-year diploma from the Institute of Hotel Management, Catering and Nutrition, PUSA, New Delhi. Sanjeev has also been a part of the catering team for the 1982 Asian Games, Non Aligned Meet, Common Wealth Heads of Government Meet and SAARC summit. He has organized food festivals in countries like Japan, Canada, Britain, USSR, Singapore, Australia, New Zealand etc picking innumerable awards from The Hotel & Food Service Best Executive Chef Award to the Mercury Gold Award at IFCA, Geneva.
He has authored seven recipe books receiving good response from food lovers and rave reviews in the media. His first book 'Khazana of Indian Recipes' went on to become the National Best seller selling over a hundred thousand copies. Backed by a competent team of professionals from the hospitality industry; Sanjeev Kapoor has been responsible for opening up hotel consultancy, research on dietetics, research on ancient Indian food and dot coms. As a step towards making the Indian cuisine the No.1. in the world, Sanjeev Kapoor lends his expertise and franchise to fine dine restaurants in and out of India.
SANJEEV’S 12 MOST WANTED
1.I wish the colour of the sea in Mumbai changes to a clear sky blue - the colour I used to paint the sea in my childhood drawings.The wishes of beggars come true so that there are no beggars and Mumbai streets are filled only with smiling people.
2.I wish roads and traffic in Mumbai start improving in 2004. Driving in this city is simply killing.
3.Mumbaites like eating out often. More attention to hygiene not only by the roadside vendors but also by so-called first grade restaurants must be maintained.
4.I also wish there are more roadside vendors serving a larger variety of chaat, the kind that you get in Delhi and Kanpur.
5.Proper attention to clean up the city will make Mumbai more beautiful. It is very depressing to see the poor living in such squalor.
6.At least one restaurant in Mumbai that serves genuine ‘ghar ka khana’.
7.I wish children’s school admissions became easier. Need of more playgrounds where children can play safely.
8.Organically grown foods should be easily available.
9.More men (especially husbands) take an active interest in cooking.
10.I wish food industry emerges as the strongest, overtaking even the software industry.
11.I wish each mom were granted her wish ‘WHAT TO COOK TODAY’ be flashed in front of her daily.
12.Our children take pride in everything that is INDIAN.
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By Skimmy Gupta
It has always been Master Chef Sanjeev Kapoor’s dream to make Indian food the most popular food worldwide. And going by the attention he is drawing, his dream may be fulfilled sooner than he expects. Sanjeev launched Khana Khazana, a cookery show for Zee TV in 1993 that made him a household name. The ongoing show is one of most successful cookery show from India with an estimated viewer ship of over 100 million people in about 60 countries. Khana Khazana is fast marching past its 500th episode - a record-breaking feat in the Indian Culinary Visual Media. Recently he was instrumental in getting Indian Airlines the Mercury Silver Award at IFCA, Frankfurt for the food festival he designed for them.
Sanjeev Kapoor's story is a true recipe for success. His quest for culinary greatness in 1984 after completing a three-year diploma from the Institute of Hotel Management, Catering and Nutrition, PUSA, New Delhi. Sanjeev has also been a part of the catering team for the 1982 Asian Games, Non Aligned Meet, Common Wealth Heads of Government Meet and SAARC summit. He has organized food festivals in countries like Japan, Canada, Britain, USSR, Singapore, Australia, New Zealand etc picking innumerable awards from The Hotel & Food Service Best Executive Chef Award to the Mercury Gold Award at IFCA, Geneva.
He has authored seven recipe books receiving good response from food lovers and rave reviews in the media. His first book 'Khazana of Indian Recipes' went on to become the National Best seller selling over a hundred thousand copies. Backed by a competent team of professionals from the hospitality industry; Sanjeev Kapoor has been responsible for opening up hotel consultancy, research on dietetics, research on ancient Indian food and dot coms. As a step towards making the Indian cuisine the No.1. in the world, Sanjeev Kapoor lends his expertise and franchise to fine dine restaurants in and out of India.
SANJEEV’S 12 MOST WANTED
1.I wish the colour of the sea in Mumbai changes to a clear sky blue - the colour I used to paint the sea in my childhood drawings.The wishes of beggars come true so that there are no beggars and Mumbai streets are filled only with smiling people.
2.I wish roads and traffic in Mumbai start improving in 2004. Driving in this city is simply killing.
3.Mumbaites like eating out often. More attention to hygiene not only by the roadside vendors but also by so-called first grade restaurants must be maintained.
4.I also wish there are more roadside vendors serving a larger variety of chaat, the kind that you get in Delhi and Kanpur.
5.Proper attention to clean up the city will make Mumbai more beautiful. It is very depressing to see the poor living in such squalor.
6.At least one restaurant in Mumbai that serves genuine ‘ghar ka khana’.
7.I wish children’s school admissions became easier. Need of more playgrounds where children can play safely.
8.Organically grown foods should be easily available.
9.More men (especially husbands) take an active interest in cooking.
10.I wish food industry emerges as the strongest, overtaking even the software industry.
11.I wish each mom were granted her wish ‘WHAT TO COOK TODAY’ be flashed in front of her daily.
12.Our children take pride in everything that is INDIAN.
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Labels: Desire By The Dozen
posted by Skimmy @ June 05, 2008
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